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Title details for It's Your Biz by Susan Solovic - Available

It's Your Biz

by Susan Solovic
Ellen R. KADIN
ebook
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Millions of employees parked in cubicles dream about starting their own businesses. And in today's economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning It'sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It's Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to "pursue your passion," supplying the kind of candid, real-world advice readers truly need, such as how to:
  • Gauge whether you have the qualities required to succeed
  • Prepare for drastic culture shock
  • Build a business plan that works
  • Focus on providing market solutions
  • Choose partners, advisers, and employees wisely
  • Promote your business on a shoestring budget
  • Protect your company and yourself
  • Make the most of bootstrap financing. From planning and funding to promotion and pricing, It's Your Biz is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.
    • Expand title description text
    Publisher: AMACOM Books Edition: 1

    Kindle Book

    • Release date: October 22, 2011

    OverDrive Read

    • ISBN: 9780814416723
    • Release date: October 22, 2011

    EPUB ebook

    • ISBN: 9780814416723
    • File size: 2090 KB
    • Release date: October 22, 2011

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Millions of employees parked in cubicles dream about starting their own businesses. And in today's economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning It'sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It's Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to "pursue your passion," supplying the kind of candid, real-world advice readers truly need, such as how to:
  • Gauge whether you have the qualities required to succeed
  • Prepare for drastic culture shock
  • Build a business plan that works
  • Focus on providing market solutions
  • Choose partners, advisers, and employees wisely
  • Promote your business on a shoestring budget
  • Protect your company and yourself
  • Make the most of bootstrap financing. From planning and funding to promotion and pricing, It's Your Biz is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.
    • Expand title description text
    Business Nonfiction